Privacy policy

Last updated: 21 October 2026

This Privacy Policy explains how [REGISTERED BUSINESS NAME] ("The Elite Wellness", "we", "us"), of [REGISTERED ADDRESS], collects, uses, shares and protects your personal data when you visit or buy from this website. We process personal data in line with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules made under them. By using this website or placing an order, you consent to the processing described here.

1. Personal data we collect

  • Contact and identity details: name, email address, phone number, and billing and shipping addresses.
  • Order details: products purchased, order value, payment method (prepaid or Cash on Delivery), and order and delivery history.
  • Payment information: payments are processed by our payment providers. We do not see or store your full card, UPI PIN or net-banking credentials.
  • Communications: messages you send us by email, phone, WhatsApp or our contact form, and reviews you choose to submit.
  • Device and usage data: IP address, browser and device type, pages viewed, and referring website, collected through cookies and similar technologies.
  • Marketing preferences: whether you have subscribed to our emails or messages.

We collect this data directly from you, automatically when you use the website, and from our service providers (for example, delivery status from our courier partners).

2. How we use your data

  • to process, ship and deliver your orders, including Cash on Delivery verification;
  • to send order confirmations, shipping updates and service messages;
  • to provide customer support and handle returns, refunds and complaints;
  • to prevent fraud and misuse, and to keep the website secure;
  • to comply with legal, tax and accounting obligations;
  • to understand how the website is used and to improve it;
  • to send marketing emails or messages, only where you have opted in. You can opt out at any time using the unsubscribe link or by contacting us.

3. Who we share it with

We do not sell your personal data. We share it only as needed with:

  • Shopify, which hosts our online store (see Shopify's privacy policy at https://www.shopify.com/legal/privacy);
  • payment gateways and banks that process your payment;
  • courier and logistics partners that deliver your order;
  • email, SMS and WhatsApp service providers that send order updates and, with your consent, marketing;
  • analytics and advertising providers, where you have allowed the relevant cookies;
  • our professional advisers, such as accountants and lawyers;
  • government, regulatory or law-enforcement authorities when required by law.

Some of these providers, including Shopify, may store or process data on servers outside India. Where this happens, we rely on providers that apply appropriate safeguards and comply with applicable law.

4. Cookies

We use cookies that are necessary for the store to work (for example, to keep items in your cart and to complete checkout), and, where you allow it, cookies for analytics and marketing. You can control cookies through your browser settings or any cookie banner shown on the site. Blocking necessary cookies may stop parts of the store from working.

5. How long we keep your data

We keep personal data only for as long as needed for the purposes above. Order and invoice records are kept for the period required by applicable tax, accounting and other laws. When data is no longer needed, we delete or anonymise it.

6. Your rights

Subject to applicable law, you have the right to:

  • access a summary of the personal data we hold about you and how it is processed;
  • ask us to correct, complete or update your personal data;
  • ask us to erase your personal data, unless we must keep it by law;
  • withdraw your consent at any time (this does not affect processing already carried out);
  • nominate another person to exercise your rights in case of death or incapacity;
  • raise a grievance with us, and if it is not resolved, with the Data Protection Board of India.

To exercise these rights, contact our Grievance Officer using the details below. We may need to verify your identity before acting on a request.

7. Security

We take reasonable security measures to protect your personal data, and our platform and payment partners use industry-standard encryption. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account password confidential.

8. Children

This website is intended for adults. We do not knowingly collect personal data from children under 18 without verifiable consent from a parent or lawful guardian. If you believe a child has given us personal data, please contact us and we will delete it.

9. Changes to this policy

We may update this policy from time to time. The "Last updated" date shows when it last changed. Significant changes will be highlighted on this page.

10. Grievance Officer and contact

[GRIEVANCE OFFICER NAME], [DESIGNATION]
[REGISTERED BUSINESS NAME], [REGISTERED ADDRESS]
Email: [GRIEVANCE EMAIL] · Phone: +91 9557777945

We acknowledge grievances within 48 hours and aim to resolve them within one month of receipt.